Keffys was initially founded in 2018 as gatunyu.com. The idea was developed from the desire to revive
an old open-air market in Bibirioni Location, Kiambu County called Gatunyu. Gatunyu was an open-air
market in ‘Kambi’, Bibirioni Location, where small scale farmers assembled on set days every week to
sell their surplus farm produce.
Gatunyu eventually closed when most of the farmers decided to seek a larger market by joining other
small-scale farmers in Limuru Food market. Customers within Bibirioni were now forced to travel
further to buy what had been produced within Bibirioni. This inconvenience was what triggered the
birth of Gatunyu.com.
Within the early stages of Gatunyu.com development, there was realization that problem Bibirioni
residents were facing spread across the country. The focus then shifted from just Bibirioni to finding a
solution for different parts of the country. Gatunyu being a Kikuyu name, it was necessary to find a
name that would make everyone feel included.