Keffys product performance is an in depth analysis service undertaken and presented by a Keffys Limited subsidiary, BExpand Limited. Our team of experts collect data from reliable sources, analyze the data and prepare a report of the product or service in question. Among the reliable data collection sources is Keffys Retail which is one of the biggest data source for FMCGs and Keffys Mtaani. Other external sources are used based on the product in question.
Product performance is a service popularly consumed by product manufacturers and service providers. It's important for manufacturers of a product and providers of a service to know it's uptake in the market and variation of it's uptake in different areas. With this information, manufacturers and service providers are able to determine the next course of action. Such actions some times include, increased marketing in areas of poor performance, continuation of same strategies in areas of good performance and among other recommendations from BExpand's team of experts.
Benefits of BExpand's Product Performance Analysis