+254114011991 info@keffys.com Ushirika Centre Building, Limuru Town

The different types of E-commerce

Think back to how you shopped just 2 years ago, where did you go to buy things? How did you get your groceries? Think back to that day you got a visitor unexpectedly and you didn’t have anything to offer them?  Or that time you wanted to try an amazing recipe you found, but you didn’t have all the ingredients listed in your house, or that unending list of items you used to note down for your next shopping trip!  

Well, E commerce has transformed the way we shop today and redefined what is possible. 

Not only for buyers, but for so many other users, from big retailers, to small-scale retailers who sell their products worldwide from their small shops and even homes.  

E-commerce has provided solutions to different users, and in this article, we highlight the different types; 

  • B2C (Business to Consumer) 

Businesses sell products/ services directly to their end user. This is the most common model. A common example is online shops. Traders list their products, and a consumer finds the product they want, pays and has it delivered to them. 

  • B2B (Business to business)

In a B2B business model, a business sells its product or service to another business. 

A perfect example is amazon, as it provides other businesses a platform to list and sell their products worldwide. 

  • C2B (Consumer to Business) 

C2B businesses allow individuals to sell goods and services to companies. A good example is when consumers provide product reviews or ideas for product development/enhancement. Basically, any time you as a consumer writes a short review or rating for a product/service online, you are contributing to this model. 

  • C2C (Consumer to Consumer) 

Connects consumers to exchange goods and services and typically make their money by charging transaction or listing fees. This model creates a platform for consumers to exchange their own goods and services. A perfect example of this would be online auctions where people list their own products and have other consumers bid for the items. 

Solutions that Keffys aims to provide fit well within the B2B model, because retailers and grocers will have an online platform to sell their products to consumers countrywide. We also fit into B2C model, because people all over the world can make purchases on our platform and have them delivered to their preferred location.

Leave a comment

Your email address will not be published. Required fields are marked *